Tokyo – The Live Nation-owned Ticketmaster announced it will be expanding into Asia with the purchase of Tixcraft in Taiwan and the launch of Ticketmaster in Singapore. This will increase Ticketmaster’s presence to 32 countries worldwide.

The news follows a December 2019 announcement that Ticketmaster successfully secured a place on the Sports Hub panel in Singapore. This gave it a seat at the table as one of three ticketing companies that promoters can select in market. Sports Hub is Singapore’s Sports and Entertainment complex. It incorporates the 55,000 capacity National Stadium, a 12,000 capacity Indoor Stadium (the main venues for concerts in Singapore which have hosted superstar acts such as U2) and a 3,000 capacity Arena and a number of other facilities.

Mark Yovich, President of Ticketmaster International released a statement on the expansion into Asia. “By acquiring market leaders Tixcraft in Taiwan and launching in Singapore,” he says, “we have established two great bases with talented teams to support the bourgeoning live entertainment scene in Asia. We are introducing greater levels of service and choice to event organisers across the region and can now provide fans with seamless access to our worldwide marketplace of events.”

The new Ticketmaster services will facilitate Live Nation’s ability to provide for its customers in the territories serviced, he explains.

As a result of the move, Chad Phillips, former managing director for APACTix has been appointed to the newly-created role of managing director Ticketmaster Asia, based in Singapore.
 
In a statement, Phillips adds: “Over recent years, the live entertainment industry across Asia has seen some immense growth and right now is the perfect time to welcome Ticketmaster to Taiwan and Singapore.” 

The timing is of note. Asia has become a battleground for the ticketing services’ business recently. In 2019 Australia’s major ticketing platform TEG, which owns Ticketek, launched a new ticketing platform for live entertainment in Southeast Asia, called Ticketek Singapore. It is handling wide variety of events in Singapore, Southeast Asia, Australia and New Zealand. Later in the year, TEG acquired TicketWorld, one of the largest ticketing companies in the Philippines.

And in addition, Ticketmaster’s announcement has been tempered by the December coronavirus outbreak in China. Many Asian performers have canceled of shows recently ) and the National Symphony Orchestra dumped its March tour of China. The Boston Symphony Orchestra also decided not to perform in the country this month.

There are worries that the cancelations could spread further afield to Northeast and Southeast Asia and significantly harm the live music business.






Source link