Plus, more good news for Mariah Carey.
“Alexa, play holiday music!”
Amazon smart speaker users voiced that or a similar request more than 100 million times in the U.S. this year, according to Amazon Music’s new blog post revealing its holiday listening data. The statistic is a testament to how smart speakers are transforming the way we soundtrack our lives, as well as Americans’ love of yuletide tunes.
Worldwide, holiday music was requested every minute on Amazon Music via Alexa since Nov. 1. And while some customers request specific holiday songs by name or lyric, one of the top-voiced requests this season has simply been for “holiday music.”
“Holiday music is so great for communal listening — we’ve always said, Alexa is bringing music listening back into the home, and the holidays are such an optimal time for that,” Amazon Music director Ryan Redington notes to Billboard. “Not only does voice remove any friction of searching for a song, but at Amazon Music, we’re continuing to elevate and improve the technology behind it — customers can simply ask for a song or a station in natural ways, through an activity, or a mood, an occasion, and more.”
The platform also released some statistics about overall listening. Amazon Music users are blasting holiday tunes almost 2 million times per day across the U.S., while the most holiday music is streamed in Pennsylvania, South Carolina and Connecticut, respectively. (According to the post, Louisiana listens to the most songs about Santa Claus, while New Jersey listens to the most songs about the Grinch, when compared to other states.)
Worldwide, the U.S., Canada, Ireland, U.K. and Germany have streamed the most holiday tunes since Nov. 1, respectively.
Mariah Carey‘s classic “All I Want for Christmas Is You” (now a Hot 100 chart-topper) has remained the top-streamed song worldwide on Amazon Music since Thanksgiving Day. Meanwhile, the most requested artists during the holidays (by artist name, song, lyrics and album) are Pentatonix, Mariah Carey, and Michael Bublé.
With the holiday recorded-music business now worth $177 million a year in the U.S. alone, Amazon joined other streaming services in ramping up its holiday offerings this season. That has included the Kacey Musgraves Christmas Show on Amazon Prime Video, as well as Amazon Originals tied to the holidays, like John Legend‘s new rendition of “Happy Xmas (War Is Over)” and Ellie Goulding‘s cover of “River” by Joni Mitchell. The company also celebrated the 25th anniversary of Carey’s iconic Christmas album, Merry Christmas, with a mini-documentary about “All I Want For Christmas Is You.”