Ellie Goulding‘s Thanksgiving Day gig is all about giving. She’ll perform during halftime of the Dallas Cowboys/Buffalo Bills football game to kick off The Salvation Army’s 129th Red Kettle Campaign.
The Thanksgiving halftime performance has been a Cowboy tradition for the last 22 years, as it calls on fans to donate to the Red Kettle Campaign, which provides shelter and meals to people in need, Christmas toys for children and social service programs for millions of people year-round.
Before the “Lights” singer performs under the lights of Arlington’s AT&T Stadium, Goulding visited The Salvation Army’s New York Temple Corps soup kitchen to witness their work before joining in.
“I am honored to perform at the Dallas Cowboys halftime show and kick off The Salvation Army’s Red Kettle Campaign,” Goulding said in a press release. “With so many people in need, I believe it’s our duty to help, and I encourage everyone to donate to The Salvation Army. The money they raise during the Red Kettle Campaign will change lives for the better all year long.”
Charlotte Jones Anderson, executive vice president and chief brand officer for the Dallas Cowboys and former national advisory board chairperson for The Salvation Army, described in the release the Grammy award-nominated artist’s “infectious energy and generous spirit” as fitting qualities to kick off this year’s campaign.
The Red Kettle Campaign is the largest and longest-running fundraiser of its kind, running from Thanksgiving Day up until Christmas Eve since 1891. According to the release, it raised $147.2 million in 2018, when Meghan Trainor performed during halftime of the Dallas Cowboys/Washington Redskins game.
“For more than two decades, the Dallas Cowboys have been walking alongside The Salvation Army and fighting for those in need,” said Lt. Col. Ward Matthews, national spokesperson for The Salvation Army, in the release. “We are thankful for their continued support and look forward to a memorable kickoff performance from Ellie Goulding.”
We’re so excited to announce that @EllieGoulding will be kicking off the 2019 Red Kettle Campaign during the @DallasCowboys Thanksgiving Day game vs. the Buffalo Bills on CBS! Tune in and join us in the #FightForGood this season. pic.twitter.com/ehz8UgJKhl
— Salvation Army USA (@SalvationArmyUS) November 7, 2019