Sony/ATV Music Publishing has named Dana Baxter senior vp corporate communications, the company announced Monday (Oct. 21). Baxter’s appointment is effective Nov. 1.
“I am so pleased to have Dana join our senior leadership team at Sony/ATV,” said Sony/ATV chairman and CEO Jon Platt, to whom Baxter will directly report. “Dana’s talent drive and broad scope of experience make her an ideal fit for my vision of the future of our Company. Much of Dana’s career has been spent developing innovative and impactful ways to attract and engage diverse audiences, and I look forward to working closely with her on a number of initiatives.”
In her new role, Baxter will lead all global communications strategies out of Sony/ATV’s New York City headquarters in an effort to further the company’s mission of putting songwriters first.
“I am deeply inspired by Jon’s vision for Sony/ATV and am eager to join him in shaping a modern narrative that aligns with the company’s goals,” added Baxter. “As a best-in-class music publisher, Sony/ATV represents a full circle opportunity for me to collaborate with a terrific leadership team focused on achieving a new industry standard of songwriter representation.”
Baxter joins Sony/ATV from Essence, where she served as vp communications and influencer relations. During her time there, she was instrumental in developing the annual Essence Festival. She also previously served as vp at Time Inc., where she directed communications strategy, brand positioning and crisis management for magazine brands including Essence, InStyle, People en Español and Travel + Leisure. Earlier in her career, she co-founded and served as a principal at the boutique marketing and communications firm DIME Media Inc. as well as worked at Viacom’s MTV Networks and Polygram/Universal Music Group.